Consider Writing: USA TODAY

Gene and Alan:

“How is this to be accomplished? By ensuring that people know that writing is not an arcane academic skill based on fixed rules. They must understand that writing is about the creation and communication of ideas. As Thomas Mann said, “The task of a writer is being able to make something out of an idea.” And ideas shape the world.

Gene Budig is past president of three major state universities (Illinois State University, West Virginia University and the University of Kansas) and of Major League Baseball’s American League. Alan Heaps is a former vice president at the College Board in New York City.”

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